5 Easy Ways to Promote Your Side Hustle

Hey there, side hustlers! Let’s talk about getting your business out there. You’ve got this awesome gig going on the side, but how do you let people know about it? Don’t worry – I’ve got your back. Whether you’re turning your crocheting hobby into an Etsy business or selling your web design services, here are 5 simple ways to spread the word without breaking the bank or losing your mind.

female podcaster with large microphone

Get Social (Media, That Is)

Okay, you’re probably thinking, “Duh, social media.” But hear me out – there’s more to it than just posting random stuff.

First off, pick your platforms wisely. Selling cute crafts? Instagram’s your jam. B2B services? LinkedIn’s where it’s at. Want to reach everyone and their grandma? Facebook’s still king.

Now, don’t just post and ghost and expect people to share your brand messages. Engage with your followers! Reply to comments, ask questions, and show the human behind the brand. Share some behind-the-scenes action — people love that stuff. And please, if you use hashtags (and you should), use them smartly — no #random #stuff here.

Pro tip: Try out Instagram Stories, TikTok, or Facebook Live. It’s like inviting folks into your world, and trust me, they’re nosy (in a good way).

Network Like a Boss (But Be Cool About It)

I know, I know. The word “networking” might make you want to hide under your desk. But it doesn’t have to be scary.

Hit up local business events or join a chamber of commerce. Heck, even community fairs count. The key is to be yourself and actually listen to people. You’re not there to hard-sell; you’re there to connect.

Bring some snazzy business cards (yes, they’re still a thing) and practice your “what I do” spiel. But keep it short and sweet – nobody likes a rambler.

Oh, and if there’s no local group for your kind of work? Start one! You’ll be the cool kid everyone wants to know.

Stick It to ‘Em (With Stickers, That Is)

Who doesn’t love stickers? Design some eye-catching ones with your logo or a catchy slogan on luxury sticker paper. Slap them on your products, packaging, or even your laptop when you’re working at the local coffee shop.

It’s like leaving little breadcrumbs of your brand all over the place. People get curious, and boom – you’ve got a conversation starter.

Don’t stop at stickers, though. Think branded pens, notepads, or tote bags. Pick stuff people will actually use, not junk that’ll end up in a drawer somewhere.

Team Up with Other Businesses

Two heads are better than one, right? Same goes for businesses. Find someone who’s not your direct competitor but shares your target audience.

For example, if you’re a personal trainer, buddy up with a healthy meal prep service. Photographer? Partner with a makeup artist. The possibilities are endless.

You could run joint social media campaigns, host events together, or create package deals. It’s like introducing your business to a whole new crowd, with a friendly face vouching for you.

Become a Content Machine (Blog or Vlog)

Alright, last but not least – show off that big brain of yours. Start a blog or YouTube channel where you can flaunt your expertise.

Pick topics your audience cares about. If you’re a financial advisor, break down complex money stuff into bite-sized pieces. Web designer? Share some DIY design tips for small business owners.

The goal here is to provide value. When people see you know your stuff, they’re more likely to trust you with their business.

Don’t forget to sprinkle in some calls-to-action. Guide your readers or viewers to check out your services or products. But be smooth about it – nobody likes a pushy salesperson.

woman cooking and vlogging

There you have it – five ways to get your side hustle some well-deserved attention. The best part? You don’t need a massive budget or a marketing degree to pull these off.

Start with one or two that feel right for you and your business. As you get more comfortable, try out the others. Remember, Rome wasn’t built in a day, and neither is a successful side hustle. Keep at it, be patient, and watch your business grow.

Now go out there and show ’em what you’ve got!

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